The content of your emails still matters, but someone with a sterling reputation might be able to get away with some spam-adjacent content that a sender with a poor reputation can’t. Similarly, using URL shorteners can also cause issues for the same reason ( you might be trying to trick people into clicking links they might not otherwise click on).Īs the Internet has evolved, spam filters are putting more weight on overall sender reputation rather than just the content of your emails. For example, if the display URL is but the actual link is, that can get you into trouble because this is a common tactic that spammers use to trick people into clicking links. Second, you can get in trouble if the destination URL doesn’t match with the display URL. Or, maybe it’s totally legit, but it’s very close to another domain that is spammy. For example, maybe it’s associated with copyright infringement, has been infected with malware, or some other reason. There are two main things that can cause issues here:įirst, you might be linking to a website that seems spammy for some reason.
The main purpose of most spam emails is to get you to click on some type of link, so it’s no surprise that using the wrong types of links can get you in trouble when it comes to spam.
You’re linking to shady websites or using misleading links Later in this post, we’ll show you what you need to do.ĥ. If you’re using a custom email address and you haven’t set up these authentication methods, that’s one of the biggest reasons why your emails are going to spam.
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